Friday, 22 May 2015

Set up a Holistic Clinic

PROJECT REPORT FOR SPA HOLISTIC CLINIC


I. INTRODUCTION:

I.1. General

“Innovation commonly prevail over the existing entities” is almost an approved  maxim now in the sphere of business. Everywhere it is a reality. That itself is the mantra behind the leadership of industrialist countries. Innovation is nothing but presenting an idea in a novel way and materializing it through practice in the same innovative way. In the field of health care one can  employ the age old practice of Ayurveda with its numerous methods of application and the times tested  practice of Yoga with a view to change an ailing person to an entirely ails-free person. 
How it Works:
Human body is an entity of the combination of mind, body abd spirit, according to Dr Mayabhasi. “For a perfect flow of energy throughout the body, there should be a balance between these three components. For maintaining this balance here we assimilate alternative therapies like Acupressure, Shaitsu, Aromatherapy, Passive Yoga(Thai Yoga), Color Therapy, Music Therapy, Psychotherapy, Counseling, Chakra Balancing, and Hydro Therapy. When these therapies are combined according to the need of patients, prevailing body disorders, body conditions, the type of body and life style of the person will leave his body with an unbeatable sense of holistic wellbeing. The skillful touch of therapist and the exotic blend of organic ingredients, blissful music, soothing d├ęcor; work in unison t rid the body of knots and feel the tension ebb away and leaves you detoxified, refreshed and invigorated; even the most exhausted soul is bound to distress and find spiritual bliss”  and underlines the maxim that “nature always make people better, happier and more helpful”. All treatments are undertaken according to the individual need and each patient is treated as whole to achieve the perfect equilibrium between mind, body, spirit to achieve a happy and satisfied life.
Emerging Scope: India I one of the major G-20 economies and 2nd preferred global investment destination so this sector is surely going to bloom in the coming years. International health and wellness tourists are flocking to India. It is forecasted that health and wellness tourism is expected to experience a constant value CAGR of 22% from 2111 to 2016. Agains the backdrop of traditional wellness culture, modern-day Indian wellness and spa consumer’s preference and attitudes are now evolving. They are becoming more demanding in terms of quality of holistic treatment and spa products and services and more open to experimenting with different treatments. Now the people are on look out for treatments which have no side effects, pocket friendly, effective, with almost no pain or aggressive surgeries and environment friendly. And this clinical system fits the picture frame perfectly.
 Institute of SPA Therapy and Alternative Medicines:
The scope of the SPA institute: The above description illustrate that this is a lofty scheme of therapy and it needs to be preached for practice and for the benefit of the general public. The environments needed for it is very simple and affordable. If it is practiced by educated youths, it will open new avenues for large number of employment opportunities.
As demand continues to grow from both international and domestic guests, there are extensive opportunities in the market to develop facilities that not only offer traditional spa services, but to go beyond this and incorporate more innovative and expensive features. The gateway to the careers in spa and wellness sector are immense from trained therapist to professional medical therapists with alternative medicine knowledge. There is a great demand for therapist in Hotels, day spa, resort spa, medical spa, school for sports, fashion industry, in palliative care units, physiotherapy centres and there are an ever growing demand but there is an immense shortage of trained therapists in this job oriented field.
For training one can design stringent syllabus following the international standards with ITEC London, CIBTAC, Thai Spa Schools, Ananda Spa School and many other world renowned institutions.  Placements are available in large numbers in major hotel chains in India and abroad, Spa resorts, Spa Schools, sports Schools, Day spa at info parks, Destination Spa and openings are available as Spa directors, Spa Managers, Spa consultants, Spa therapists, Trainers, Wellness Experts, Life style management consultants etc.

With current wellness boom, there will be a predicable shortage of skilled therapists and spa managers. There is already s tight sypply of qualified staff and management within the industry and noticeable dearth of major investment in vocational training schools. This issue needs to be addressed immediately to ensure that future supply keeps pace with the demand of spa services, and staff are at an internationally bench marked professional level.  Current Ayurvedic practitioners are not proficient to meet the needs of international sp guests, so there are training opportunities in this space too besides the convensional spa training and alternative medicine practices.
India’s fast evolving wellness world presents many opportunities for spa developers, owners and operators. The time is ripe to take advantage of growing advantage of growing attraction of India as a centre of wellness and medical tourism for both domestic and international spa goers, however should not just be limited to Kerala, but also in urban areas where day spa can be promoted as oases of peace and relaxation. The only way to do this way is to open up effective training centres to meet the target of these demands. An investment into the spa and alternative medicine at this moment will surely reap benefits.
The following are the courses that can be offered by an institute as devised by the promoter:
1.      Diploma in Spa Therapy(Six months Programme)
2.      Diploma in alternative Medicine(6 Months)
3.      Diploma in Spa Management(6 Months)
4.      Certificate Courses(1Month) (Accupressure, Hydrotherapy, Body Massage, Magnetism, Psychotherapy and counselling, Batch therapy, Aroma Therapy, Cupping etc)
 The service can be given in a single room and except one mattress and some acupressure tools and some products simply nothing else is needed besides an experienced and educated staff.  People with proper certification and practice can open up their clinic with a little investment and as such there will be increased scope for increased employment.
The foregone paragraphs explain the aspects of innovation, methods of application, benefits to the society etc of the proposed project.

I.3. The Project & Business Plan:

The proposal is for expanding the existing Spa and Wellness clinic at Changannur to
 a latest Holistic and Wellness clinic coupled with  a Training Centre anew. The
 Clinic will focus on a holistic approach for treating life style disorders and  alleviating pain.
 Here natural and time tested healing techniques will be provided which
bases the foundation of health on nature and the unity of body, mind and spirit. This
will  help to maintain natural birth right of good and sound health. Training will be                     
offered on this line to the aspirants upto100 numbers per year. Total investment
 for both the sections is estimated to Rs 54.85 Lakhs.
 Business Plan:
 I  The project is consisting of two sections viz. Spa Clinic and Academic Wing.
1.      Spa Clinic:
SPA and Wellness scenario in India is gradually taking a new shape in the emergence of new times in line with hike in the visit of international visitors who prefer India to be a economical avenue  especially while considering scope of Ayurveda, Yoda and Medical Tourism concepts. In addition to this, the low cost domestic airlines and growing trends of middle class consumerism offer hike in domestic demand for wellness and spa activities in India. The international health and wellness tourists are flocking to India. It is forecasted that the health and wellness tourism is expected to experience a constant value CAGR of 22% from 2011 to 2016. In tune with this the nation in needed to prepare herself to tap the opportunities in present and future applications for which a strong academic basis is also needed. So it is wise to anticipate projects in accordance with the demand of the market.
2.      Academic WingThe Promoter of the Project is an extra ordinary talented person with outstanding qualifications. Her wish to pass the skills she has acquired from various international and domestic sources to the welfare of future generation is of course a lofty ideology. In common cases, the people of such caliber usually thinks to make money for their own benefit. Despite that thr promoter  thinks to impart her knowledge to the generations to come in India. This is yet another noble side of the project.
By the Academic wing, she plans to provide training for minimum 100 students   in an academic year and will offer following courses.
1.      Diploma in Spa therapy                 (6 Month Program @ Rs.40,000/-)
2.      Diploma in Alternative Medicine (6months Program @ Rs.75,000/-)
3.      Diploma in Spa Management        (6monhts Program @ Rs.40,000/-)
4.      Certificate Courses:                        (1month   Program @ Rs.10,000/-)
(This includes acupressure, hydrotherapy, body massage, Magnetism etc…)
The course of studies will follow the following syllabus                   
6 MONTHS- [ 5 (150 DAYS)+1 MONTH TRAINING]  -750 Hrs + 50 Hrs = 800hrs
MODULE:  1 [50 Hrs {10 DAYS} ]
SPA – Origin, definition, different types of spa history, role of spa
·     Regional history
·     International history
·     Different types of spa
·     Role of spa in health care
·     Role of spa in economic development
·     Role of therapist
MODULE: 2 [100 Hrs {20 DAYS} ]
Anatomy& physiology
·     Skeletal system
·     Muscular system
·     Nervous system
·     Cardiovascular system
·     Lymphatic system
·     Respiratory system
·     Digestive system
·     Urinary system
·     Reproductive system
MODULE: 3 [50 Hrs {10 DAYS} ]
Basic course of skin
·     The skin
·     Functions of the skin
·     The structure of the skin
·     The nails
·     The hair
·     Disorders of skin ,hair, nails
·     Skin analysis

MODULE: 4 [25 Hrs {5 DAYS} ]
Health n safety and communication skill
·     Taking care of work place
·     Personal health care and hygiene and appearance
·     Reception n receptionist
·     Appointment fixing n telephone calls-communications
·     Working relationship- inter and intra relationship.
·     Improving personal effectiveness
·     Customer protection legislations
·     Positive promotion
·     Client handling and filling up of information chart
·     Dietary advice and nutrition

MODULE: 5 [25Hrs {5DAYS} ]
Setting
·     Client and therapist trolley setting
·     Client draping
·     Room settings
·     Wash room settings
·     Towel trolley setting
·     Towel arrangements
·     Professional ethics
·     Cleaning and monitoring the spa environment
MODULE :6 [ 25 Hrs { 5DAYS} ]
 and assessment of spa treatment
·     Planning of spa treatment
·     Choosing the products
·     Product training and classification
MODULE: 7 [100 Hrs {20DAYS} ]
Introduction of spa treatments –for foot
·     Foot treatments- introduction and benefits
·     Types of foot treatments
·     Types of foot  massages- spa massage, LDM massage, Thai massage
·     Spa pedicure and manicure –trolley setting , sitting arrangements and procedure
·     Reflexology- theory, history ,benefits, precautions ,settings
·     Reflexology massage – thumb pressure, reflex stick
·     Foot treatment—for various disorders of feet , nails and other
·     Polishes, wraps -  for  relaxation, hydration ,rejuvenation ,tightening etc.
·     Foot care product knowledge and cleaning.

MODULE; 8 [100 HRS{20 DAYS} ]
Introduction of spa facials-
·     Introduction to facials
·     Introduction to cleansing n strokes and technique followed.
·     Introduction to scrubbing and techniques followed.
·     Different facial massages- Thai massage, LDM massage, energetic massage
·     Mask application and techniques of mixing, timings and  removal techniques.
·     Finishing procedures.
·     Different spa facial product knowledge.
·     Cleaning
MODULE: 9 [50Hrs {10 days} ]
Introduction of rituals for –head n shoulder
·     Theory of head massage, techniques and precautions.
·     Introduction of products used for massage.
·     Trolley setting and client handling for head massage.
·     Head massage—Indian massage, Thai massage.
·     Hair spa
·     Hair wash techniques and ethics
·     Importance if hair spa .benefits and precautions
·     Hair spa product knowledge
·     Shoulder massage- Indian massage, Thai massage and sitting arrangements.
·     Precautions during head massage and shoulder massage
·     Cleaning

MODULE: 10 [200Hrs { 40DAYS} ]
Introduction to body rituals
·     Introduction to theory of body massages.
·     Body massages- Swedish, aroma, deep tissue, Balinese, fore arm massage, ,four hand massage.
·     Thai massage
·     Introduction to various body treatments and its techniques, benefits and precautions.
·     Body polishing- its techniques, types and product knowledge.
·     Body scrubs -   its techniques, types and product knowledge.
·     Body wraps – its techniques, types and product knowledge.
·     Comprehensive body treatments- Javanese monde lulur ; borabali ; hammam; moroccon etc
·     Introduction to sports massages , therapeutic massages and some tribal massages
·     Intensive coaching on product knowledge
·     Treatment after care of clients and cleaning of room.
·     Hydrotherapy and its techniques, precautions, benefits ,care , and  water testing and equipment handling .
·     Project presentation and spa visit part of the curriculum
For students covering alternative medicines the following subjects will be added according to their preferences.
The course duration for each subject will be 1 month.
·     Acupressure
·     Hydrotherapy
·     Gem therapy
·     Magnetic therapy
·     Psychotherapy and counseling
·     Nature cure
·     Yoga
·     Massage therapy
The detailed syllabus brochure will be provided on request
AFFILIATIONS:
This institute will be affiliated to
1. Spa wellness and spa council of India. MUMBAI
2. THAI SPA SCHOOL, THAILAND
3. IBAM –INDIAN BOARD OF ALTERNATIVE MEDICINES,KOLKATTA.
       
II. MARKET & SELLING ARRANGEMENTS:
(As per the circumstances of each project)



III. PROJECT PARTICULARS:

1. Location, Land & Building.

2. Machinery & Equipments


A.    The promoter proposes to acquire the following machinery and equipments for clinic and the academic section. Both are given in two sections as following:











     


        MACHINERY AND EQUIPMENT NEEDED FOR CLINICAL SECTION

Sl No
Particulars



Rate
Nos
Amount











1
Therapy Bed

60000
3
180000

2
Reflexology Unit

50000
1
50000

3
Massage Nit

13000
2
26000

4
Thai Massage Unit

60000
1
60000

5
Steamer
particular line of activities.
40000
1
40000

6
Hydrotherapy Unit

60000
1
60000

7
Head Wash Unit

50000
1
50000

8
Shower Unit for Head Wash Unit

40000
1
40000

9
Washing Machine

26000
1
26000

10
Air conditioner

32000
1
32000

11
Television

18000
1
18000

12
Computer with Printer, UPS etc

35000
1
35000

13
Steriliser

30000
1
30000

14
Water Purifier

30000
1
30000

15
Invertors

8000
1
8000

16
Accessories




1. Trolleys

20000
5
100000


2. Trolleys

5000
5
25000


3. Shelves: Front Office

4500
4
18000


4. Store Cup Boards

5000
5
25000


5.Wash Room Arrangements

15000
1
15000


6. Work Station Arrangements

35000
1
35000


7. Steel Sinks, Table Unit, Pipe Connections &



     Fittings, Water Heater, Cloth Stands,



    and other necessary items

15000
1
15000

17
Disposable Items like Gowns, Towels, Bed sheets,



Slippers, Showe Caps, Under Garments and



Such other items

5000
1
5000

18
Stocking Facilities

18500
1
18500

19
Fitting Charges and Labour

45000
1
45000

20
Tax & Transportation, Unloading and Misc.
50000
1
50000

21
CC Camera

50000
1
50000


Total






1086500





















        MACHINERY AND EQUIPMENT NEEDED FOR ACADEMY SECTION

Sl No
Particulars



Rate
Nos
Amount









1
Therapy Bed

60000
5
300000

2
Reflexology Unit

50000
3
150000

3
Massage Unit

13000
2
26000

4
Thai Massage Unit

60000
1
60000

5
Steamer

40000
1
40000

6
Hydrotherapy Unit

60000
1
60000

7
Head Wash Unit

50000
1
50000

8
Shower Unit for Head Wash Unit

40000
1
40000

9
Washing Machine

25000
1
25000

10
Air conditioner

26000
1
26000

11
Television

18000
1
18000

12
Computer with Printer, UPS etc

28000
1
28000

13
Steriliser

30000
1
30000

14
Water Purifier

30000
1
30000

15
Invertors

25000
1
25000

16
Students Chairs

40000
5
200000

17
Accessories




1. Trolleys

20000
5
100000


2. Trolleys

5000
5
25000


3. Shelves: Front Office

4500
4
18000


4. Store Cup Boards

5000
4
20000


5.Wash Room Arrangements

25000
1
25000


6. Work Station Arrangements

35000
1
35000


7. Steel Sinks, Table Unit, Pipe Connections &



     Fittings, Water Heater, Cloth Stands,



    and other necessary items

35000
1
35000

18
Disposable Items like Gowns, Towels, Bed sheets,



Slippers, Showe Caps, Under Garments and



Such other items

12000
1
12000

19
Stocking Facilities

35000
1
35000

20
Fitting Charges and Labour

30000
1
30000

21
Tax & Transportation, Unloading and Misc.
40000
1
40000












Total






1483000












Grand Total




Clinical Section

1086500


Academic Section

1483000













2569500

The total cost of the machinery and equipments are estimated to Rs.25,69,500/-

 

3. Desirability of Machinery

The desirability of the machinery as mentioned above is evident from the name the items itself. All of them are available from the domestic market itself.

4. Collection and income realization:

The promoter expects two streams of income viz. Consultation fee and charges for various therapies performed in the clinic and the other from the course fee collected from the students.
A.    The charges for the therapy is varying from item to item. The charges are fixed on the bases of gravity of services performed. Any way it varies from Rs.750/- to  Rs.5000/- per head. One therapist can not perform more than five numbers of treatment a day if a job is lasting for more than one and half hour. However small cases can be performed more than five numbers by one therapist a day. The promoter plans to appoint two therapist in the clinic for the time being. Thus it is expected that a therapist will fetch Rs.15,000/- per day aggregating to Rs.30,000/- The therapists are functioning under the consultation and guidance of  Dr. Mayabhasi as the director and chief consultant. The income from clinic section is expected to Rs.45.00 lakhs.
B.     Course fee collected from the Students. The promoter plans to conduct the following courses in the academic section.
Diploma in Spa therapy                 (6 Month Program @ Rs.40,000/-)
Diploma in Alternative Medicine (6months Program @ Rs.75,000/-)
Diploma in Spa Management        (6monhts Program @ Rs.40,000/-)
Certificate Courses:                         (1month   Program @ Rs.10,000/-)
The input of the students expected is 100 numbers per annum. Average fee comes to Rs.41,250/- per head and for 100 students it comes to Rs.41.25 lakhs.
Thus the total income expected from the per annum is estimated to Rs.85.00 lakhs. This is taken as the income at 100% capacity utilization and the promoter expects 65% capacity utilization during the initial year with 10% increase every year. Thus the situation is summed up in the table below:

5. Process of Operation


6. Technical Know how


7. Raw Materials 

8. Utilities

1. Electricity:


2. Fuel:

3. Water:

9. Effluent Disposal


10. Organization & Manpower Requirements.

11. Schedule of Implementation